Twitter Partners With NBC for 2012 Olympics in London

For the first time in history, the Olympic Games organized in London this year fell on the heyday of social networking. Along with the usual television broadcasts, thousands of people from all around the world posted real-time highlights of the event on social networks. Moreover, many Internet users got themselves a new hobby: leaving comments in their microblogs or even conducting their own online broadcasts of the Games to the "connected" audience. Social networks, realizing that this is their chance to increase audience loyalty, helped users in their endeavour. Back in June, Facebook introduced a special page that has links to accounts of athletes, Olympic teams and individual sport disciplines. Google too created an Olympic page, and even the main attraction of the British capital, the London Eye, was programmed to respond in color to the general mood of tweets during the Games.

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